Open Our Purse

Our Louis runneth over!

Spanx contributed to the annual Open Your Purse to the YWCA Auction and Benefit, hosted by the YWCA of Greater Atlanta. Every donor is asked to contribute a new or gently used purse chock-full of fabulous prizes for guests to bid on.

We donated a shiny new Spanx Red Louis Vuitton bag full of SPANX goodies to be auctioned off. The bag raised $2,500 for the YWCA—an organization that provides temporary housing services for homeless women and their children through the Women in Transition Supportive Housing Program.

The gala event, held Sept. 21 at the Georgia Aquarium, raised $65,00 for the cause.

We’re so proud to have been part of an event that has helping women in the bag!

SPANX on the Tube

It’s fall—the leaves are turning, it’s time to pull our favorite boots out of storage, and most importantly, the new TV season is upon us! Time to catch up with all our old fictitious friends and make some new ones.

And while you’re tuning in, remember that many of this season’s best and brightest are rocking SPANX on the small screen. Here’s a round-up of some of our favorites!

New Shows:

Charlie’s Angels

Angels Among Us

Move over Farrah, Kate and Jaclyn, the third incarnation of this crime-fighting trio is sassier and sexier than ever. Produced by Drew Barrymore (a member of the franchise’s second-round cast), the revamped Angels takes place in Miami, where Minka Kelly, Annie Ilonzeh and Rachael Taylor solve crimes and catch bad guys in heels…and SPANX!  The ladies will be kicking butt and taking names in the In-Power Line, Haute Contour and slimming swimwear from SPANX Swim.

Ringer

Check out SMG talking SPANX at Comic-Con!

Sarah Michelle Gellar plays not one but two roles in this mysterious new CW show about a woman who takes her twin sister’s place after she mysteriously falls overboard on a boat trip. (You’re hooked already, aren’t you?) This is neither SMG’s first go-round on the CW (you know you loved Buffy the Vampire Slayer!), nor her first experience with SPANX.   Check out this video of the stylish star’s ringing SPANX endorsement and tune it to the show to catch a glimpse of Haute Contour in action.

NBC’s Fashion Star

A new Nic and Jessica...

It’s Project Runway meets The Voice as celebrity designers mentor the fashion world’s up-and-comers. At the end, one Fashion Star will be crowned. We’ll tune in to see Nicole Richie and Jessica Simpson (two of the above-mentioned mentors) duke it out—rumor has it the two former reality stars aren’t exactly BFFs—and to see the SPANX In-Power Line of shaping undergarments in action on Richie, Simpson and host Elle Macpherson.

The Exes

Hey! We recognize these people!

Sitcom vets like Kristen Johnston (3rd Rock From the Sun), Wayne Knight (Seinfeld and Donald Faison (Scrubs) team up on this show about relationships and commitment fears. One person not afraid to commit? Johnson, who’s been a SPANX fan since her days as a **** alien commander on the hilarious 3rd Rock.  Keep an eye out for her Skinny Britches body shapers and Bra-llelujah bras!

How to be a Gentleman

No more Drama.

 It’s not just the ladies who will be looking svelte this TV season, the gentlemen will be too – in SPANX for Men Zoned Compression! In this CBS comedy, Kevin Dillon leaves behind Johnny Drama and his Entourage for a new bromance with David Hornsby (real-life husband of SPANX fan Emily Deschanel). Dillon’s laid back personal trainer and Hornsby’s uptight columnist make a hilarious new Odd Couple.

Returning Favorites:

Grey’s Anatomy

We're not saying SPANX save lives. Just that those who save lives (on TV) wear SPANX.

Meredith Grey, McDreamy and McSteamy are still saving lives and brooding to angsty pop music. And while they can’t break Hippocratic Oath and share their patients’ secrets, we can reveal that primetime’s hottest docs will stay svelte and smooth thanks to SPANX In-Power Line and the Bra-llelujah bras!

Gossip Girl

Blake's in SPANX!

Here’s a scoop that’s sure to have the Upper East Siders talking: S, B, G and the rest of the Gossip Girl cast don SPANX Patterned Tight-End Tights and shapewear from ASSETS (including Fantastic Firmers Girl Shorts) under their designer duds. Afterall, even Manhattan’s elite need a little help looking to-die-for in their DVF, D&G and Dior. You know you love them. XOXO, Spanx.

Blue Bloods

'Stache the SPANX.

Quick! Name two things you know about this crime drama: 1. Tom Selleck’s mustache is still epic. 2. The cast bleeds blue for SPANX in the In-Power Line.

 

What Happens in NYC

How suite it is!

The Spanx PR team is back from an amazing week in NYC where we invited editors, stylists, bloggers and celebs to check out the Fall 2011 collections and to preview Spring 2012.

Things were busy in the fast-paced Big Apple, but now that we’re back at Spanx HQ in Atlanta we thought we’d share a little bit about what happens in NYC.

The team sets up shop at the Empire Hotel…right next to Lincoln Center where all the Fashion Week action goes down. After transforming one of the hotel’s beautiful suites into a Spanx-tacular showroom, we invite members of the media to come in and take the tour. This go-round, we showed off pieces from our SPANX Active collection, SPANX Swim, ASSETS and more.

Spanx-ters Alison and Maggie show off the latest and greatest from SPANX and ASSETS.

Our guests were loving Booty Boosting styles, Active Power Pants and of course, SPANX tights: the ultimate fall accessory for any fashionista.

Tights in fall colors like Bistro Green, Royal Plum and Blue Jean shared the stage with on-trend lace options, including animal print.

Stay tuned to The Rear View to find out what our guests had to say about the new SPANX collections.

SPANX Shapes Manhattan!

SPANX fans at Saks Fifth Avenue

Back-to-back fashion events kept NYC in shape this week! On Thursday night, Spanx set up a branded photo flipbook outcrop on the 4th floor of Saks Fifth Avenue for the annual Fashion’s Night Out event. With so many stores and so many brands participating in this Vogue-born Fashion Week kick-off, the flipbooks were a picture perfect way to set ourselves apart from the fashionable crowd.

Friday afternoon, the SPANX Shop at Bloomingdale’s 59th Street is the place to be. SPANX specialists will (wo)man the Booty Bar, where they keep customers in the know about personalized shaping solutions. And while they shopp the Tower of Power, SPANX fans can sip Spanx-tinis with Voli Vodka.

A fashionable week, indeed!