QVC Japan celebrated ‘America Day’ with a special Spanx TSV ‘Today’s Special Value’ of Higher Power & Power Panties with five shows, beginning at midnight on July 4th and ran through 11pm on the 4th.
There was a serious power play happening as the A and B sizes of Higher Power and Power Panties sold out. Our VP of Business Development, Misty Elliott, did a terrific job as Spanx spokesperson and kindly presented her own effective Before & After during the shows–just the way Sara has done in the U.S..
Kudos to QVC Japan for doing such a great job branding the set in such a Spanx-y way. It was really impressive and made an impact on the overall production. Sara also provided a special video message to the QVC Japan customers which really made an impact during the shows!
Arigato Gozaimasu to the Spanx Japan team!