SPANX Takes Manhattan for New York Fashion Week

Every September the streets of NYC are flooded with some of the most fashionable and fabulous people in the world. Editors, celebs, models and mortals share the sidewalks, making their way to Lincoln Center—home of Mercedes Benz Fashion Week.

Joining the well-dressed masses is the Spanx PR Team. Each season, they set up shop just steps away from the NYFW action at the Empire Hotel. After transforming one of the hotel’s beautiful suites into a Spanx-tacular showroom, they usher stylists and members of the media through to check out the latest and greatest thinnovations.

This year, SPANX Denim Leggings stole the show. From their slimming silhouettes to their on-trend colors and fabrications, the Denim Leggings were the talk of the tents.

sunnyattents

Sharing the spotlight was Star Power by SPANX, which had editors abuzz with its celeb-inspired collections and fashion-inspired products.

And while Fall 2013 products had attendees enchanted, Spring 2014 had them excited for what’s to come. The not-available-till-next-year offerings included the much-buzzed about Booty Bra, an innovative product that lifts and separates to create the ideal rear view without the aid of padding.

bootybra

The suite saw its share of celebs, too, with visits from Tony-nominated Broadway stars Orfeh (Legally Blonde the Musical) and Laura Ones (Cinderella), plus Bravo-lebrity and fashion blogger Courtney Kerr.

trioAs always, it was an exciting trip to NYC for the Atlanta-based Spanx-ters. We can’t wait to do it again in February!

prteam

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