We’re Making a Splash in Tampa!


Spanx Store Opening in International Plaza Tampa Florida

Greetings from the Sunshine State! Our fearless founder Sara Blakely has been busy shaping the world, and now she’s coming home… and bringing Spanx with her! Florida’s first Spanx store is opening in April at International Plaza, and we’re celebrating with an all-out Jiggle-Free Jubilee in true Spanx fashion!

Sara is especially excited for this opening because Tampa is her hometown, and she grew up shopping at the plaza! “Now, I can share Spanx in person with my hometown and the community that has supported me from the beginning,” says Sara.

Sara Blakely Opening Store in Tampa Florida

We’re kicking off the store opening festivities with a Spanx-ified “hosiery” cutting by Sara at 10 a.m. on Friday, April 11, and we’ll have plenty of goodies to go around! The first 100 shoppers to arrive at the store can choose a complimentary product from the “Tower of Power,” with everything from supportive shapers to perfect pantyhose. Plus, $100 “Shaping Spree” cards will be raffled off throughout the day.

The store will feature all of our most popular styles, plus a variety of “the bust” apparel, active, swim and men’s wear. Whether you need to stay smooth underneath a form-fitting dress (we’ve got you!), eliminate VPL (#cannot) or want the latest in denim (and who doesn’t?!), our Transformation Team will be at your side to help with flattering solutions for any fashion dilemma. Thanks to Sara, Tampa just got even more glam!

If you’re in the Tampa area on April 11, bustle in and say hello. We’re excited to show off and can’t wait to see you there! XO

SPANX at the Golden Globes

It’s that time of year: Red Carpet Season! And to gear up for the first event–the Golden Globe Awards–members of the Spanx PR team headed to LA to help celeb attendees get their SPANX on!

On Thursday, the team dropped off Golden Globes styling kits to an impressive list of celebrity stylists, each with an impressive roster of clients:

  • Michaela Erlanger dresses the likes of Michelle Dockery, Winona Ryder, Lupita Nyong’o and Debra Messing
  • Jessica Paster’s clients include Emily Blunt, Felicity Jones and Ellie Kemper
  • Erin Walsh keeps fashionplates like Kerry Washington, Kristen Wiig and Sarah Jessica Parker looking red carpet-ready
  • Penny Lovell dresses Rose Byrne and Ginnfer Goodwin
  • Gaelle Paul has helped SPANX fan Adele hone her sophisticated looks

Friday and Saturday they set up shop at the GBK Productions’ Golden Globes Seeding Event where they joined the St. Regis Bora Bora and Aspen, Airweave, Pilto Pen and other sponsors in gifting products and services to celebrities. The visiting female stars received Trust Your Thinstincts Mid-Thigh Shapers, while the men took home Pro-Wick Boxer Briefs.

The celebs posed for pictures and shared their SPANX stories…

Sharmila Devar, Scandal: “I can’t tell you how many pairs of SPANX I have! I was them on Scandal every single day. They won’t let me put on a pencil skirt without them!”

Rachelle Lefevre, Under the Dome: “SPANX is everybody’s best friend! I don’t think I’ve ever worn a dress without them. At least when the cameras are around!”

Mircea Monroe, Episodes: “You don’t have to explain it, trust me! I know all about SPANX!”

Sterling K. Brown, Army Wives: “I’ve seen a SPANX or two in my day, but Men’s? I’ll try it!”
Other attendees included True Blood’s Sam Trammell, funny man Anthony Anderson, Royal Pains’ Mark Feuerstein, Glee’s Dot Marie Jones, Veep’s Tony Hale and more!
It’ safe to say we took LA by storm and many pairs of SPANX hit the Golden Globes red carpet. Mission accomplished!
Sterling K. Brown gets his SPANX on…in more ways than one!
Mark Feuerstein and Anthony Anderson smile with their SPANX




Rock Your SPANX Socks!

SPANX may be synonymous with shaping, but we’ve also got a foot in the sock game. For warmth, for fashion or for function, our socks totally rock. And with so many sock-friendly trends stepping up this season, it’s the perfect time to walk the walk.

Thigh High
Over-the-Knee Socks are a sexy way to stay warm this winter. Pair this look with a pair of knee high boots to create a layered look that’s as stylish as it is cozy. (Get Over It! Over-the-Knee Socks, Scalloped Edge in Heather Gray Animal, $24.)

overthekneeblogKneed It Now
Pairing a classic shoe with a funky sock gives any look an edge. Try a classic Oxford with a patterned knee sock for a fashionable take on a traditional style.(Well Heeled! Sweater Knee Socks in Heather Gray Bold Chevron, $18.)

kneeblogDo a Double Take
Two-tone socks add texture and depth to your favorite outfit. Wear them thigh-high with taller boots, or slouch them down to show off the layered hues (and your legs) with ankle boots. (Get Over It! Over-the-Knee Socks, Ribbed Texture in Black/Gray, $24.)


Southern Comfort

Spanx HQ is located in Atlanta–a city nicknamed Hot-lanta for it’s steamy weather. But this week, the ATL has been chilled by a serious cold snap. With temps in the single digits (and wind chills below zero!), the Spanx-ters are cooking up some of our favorite winter foods.

The Arctic blast is hitting everyone hard, so we thought we’d share some of our recipes to help you fend off the frigid temps. From steamy soups to decadent desserts, it’s the perfect time of year to indulge in some culinary comfort.

Check out this recipe for Spanx-y Red Velvet Hot Chocolate (care of Guru of the Outdoors), and visit the “Spanx-ters Love…” board on Pinterest for even more belly-warming delights!


  1. 4 cups whole milk
  2. 1/4 cup granulated sugar
  3. 10 ounces semi-sweet baking chocolate, coarsely chopped
  4. 2 teaspoons McCormick® Red Food Color
  5. 1 teaspoon McCormick® Pure Vanilla Extract
Vanilla Whipped Cream
  1. 1/2 cup heavy cream
  2. 2 tablespoons confectioners’ sugar
  3. 1/2 teaspoon McCormick® Pure Vanilla Extract
  1. For the Hot Chocolate, place milk and granulated sugar in medium saucepan. Bring to simmer on medium heat, stirring to dissolve sugar.
  2. Remove from heat. Stir in chocolate with wire whisk until melted. Stir in food color and vanilla. Pour into serving cups. Serve with marshmallows and Vanilla Whipped Cream, if desired.
  3. For the Vanilla Whipped Cream, beat heavy cream, confectioners’ sugar and vanilla in medium bowl with electric mixer on high speed until stiff peaks form.