Recently, SPANX said, “Ciao Italia!” in a big way by erecting the first Tower of Power outside of the United States. Filled with SPANX hosiery products, the glowing fixture is a beacon in Milan’s most luxurious department store, Excelsior, where SPANX is the only intimate apparel brand in residence. A big congratulations to the Spanx Creative and International teams and our Italian distributor Whiskey & Soda! Che bello!
London played host to the 2nd Annual UK Lingerie Awards on September 19. With appearances by the most-talked about names in unmentionables, the event was a who’s-who of intimate apparel.
And with a reputation for award show domination (on the red carpet) it was no surprise that Spanx took home the trophy for Best Shapewear Brand. Sophie and Ben Charlesworth from Intimates were on hand to accept the award, for which we beat out Maidenform, Miraclesuit and Resultwear.
It’s an honor just to be nominated, but it’s sure exciting to win!
In fact, she’s such a fan that she paid tribute to SPANX and Sara on her show, the ironically titled The Million Pound Drop. The show, which has an average of 4.5 million viewers, included the question “Billionaire Sara Blakely is famous for inventing what?”
And the answer? (Like you don’t already know…)
QVC Japan celebrated ‘America Day’ with a special Spanx TSV ‘Today’s Special Value’ of Higher Power & Power Panties with five shows, beginning at midnight on July 4th and ran through 11pm on the 4th.
There was a serious power play happening as the A and B sizes of Higher Power and Power Panties sold out. Our VP of Business Development, Misty Elliott, did a terrific job as Spanx spokesperson and kindly presented her own effective Before & After during the shows–just the way Sara has done in the U.S..
Kudos to QVC Japan for doing such a great job branding the set in such a Spanx-y way. It was really impressive and made an impact on the overall production. Sara also provided a special video message to the QVC Japan customers which really made an impact during the shows!
Arigato Gozaimasu to the Spanx Japan team!
On June 19, we partnered with our with our friends in the Philippines, Rustan Marketing Corporation, for a press event. The fab fete took place at the Salon de Ning Club in The Peninsula Hotel and hosted 40 members of the press, all of whom were anxious to learn more about new-to-The Philippines Spanx collections like But…Naked and Trust Your Thinstincts, as well as favorites like Slimplicity and Spanx for Men.
Hosted by DJ Menchu Antigua (with an introduction by our own International Account Associate Stephanie Mailhot), the event included a fashion show and themed rooms complete with mannequins and racks full of Spanx.