Spanx Slims into Swim at Miami Swim Week 2014!

Spanx made a splash at Miami Swim Week this past month, showcasing the new line of SPANX Swim for 2015!

Active-inspired swimwear, slimming one-pieces and high-waisted bottoms were dominate trends spotted on the runways, and Spanx fans can look forward to seeing these trends in Spanx Swim this spring. Look out for rash guard style suits, retro high-waisted bottoms and figure-flattering one pieces and swim dresses in bold colors and prints that create the perfect combination of slim and style to take you to the beach and beyond.

Active: Spanx, We Are Handsome, L*Space
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There’s more to Spanx Swim than meets the eye and we said, “Bond-Voyage,” to old, unflattering swimsuits with our new Bond-Voyage™ technology. The slimming secret to this innovate technology is in the super-flat, waterproof bonding, strategically placed to comfortably target the tummy with flexible shaping.

High-Waisted Bottoms: Spanx, Mara Hoffman, We Are Handsome
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From the runway to the road, Spanx painted Miami red and spotted a few new fans a long the way! Be on the look out for our new collection coming Spring 2015.

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Thailand Gets Their SPANX On!

The SPANX launch in Thailand was an award-thinning event, complete with a red carpet, celebs and SPANX!

After a fashion show that showcased the latest and greatest thinnovations, celebrities and socialites including 2005 Miss Universe Natalie Glebova, Miss World 1996 Cindy Bishop, model and business woman Valaruk (Joy) Vanicichkil and Vachini Neung Krairiksh played along as they won Spanx-inspired awards like Best Supporting Bra-ctress, Smoothest Performance, Miss Congeniality and more.

The event was a great way to introduce the glamorous women of Thailand to the celebrity slimming secret.

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Ciao Italia!

Recently, SPANX said, “Ciao Italia!” in a big way by erecting the first Tower of Power outside of the United States. Filled with SPANX hosiery products, the glowing fixture is a beacon in Milan’s most luxurious department store, Excelsior, where SPANX is the only intimate apparel brand in residence. A big congratulations to the Spanx Creative and International teams and our Italian distributor Whiskey & Soda! Che bello!

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And the Winner is…SPANX!

London played host to the 2nd Annual UK Lingerie Awards on September 19. With appearances by the most-talked about names in unmentionables, the event was a who’s-who of intimate apparel.

And with a reputation for award show domination (on the red carpet) it was no surprise that Spanx took home the trophy for Best Shapewear Brand. Sophie and Ben Charlesworth from Intimates were on hand to accept the award, for which we beat out Maidenform, Miraclesuit and Resultwear.

It’s an honor just to be nominated, but it’s sure exciting to win!

Spanx: Always the Answer

UK-based TV presenter Davina McCall is a big SPANX fan–she especially loves Skinny Britches!

In fact, she’s such a fan that she paid tribute to SPANX and Sara on her show, the ironically titled The Million Pound Drop. The show, which has an average of 4.5 million viewers, included the question “Billionaire Sara Blakely is famous for inventing what?”

 

And the answer? (Like you don’t already know…)

SPANX!!